"A blog created without a plan is just words on a page, offering little to no value to your business."
When done well, blogging can be a powerful marketing resource for your business. Just like a poorly planned blog can hurt your business more than it can help.
The key to a blog that positively impacts your business is consistency.
- Consistently showing up
- Consistently offering value
- Consistently serving a purpose
If you are not up for delivering these three main elements of consistency then blogging is probably not for you.