Hey there my friend, I have a question for you...
When you hear someone mention the word "brand" what do you envision?
If you are like most people in business you think about logos, color palettes, and fonts. You may even imagine great branding photography and possibly really cool social media posts.
But did you know there is so much more to branding than that?
In fact, branding is more about "feelings" than visuals.
Your brand is how people perceive
- your services and products
- your vision
- your content
Everything from your voice on social media to how you package your services offerings and/or products influences what others think.
Which is why it is so important to align your business with your own Core Values, as not only are they the core of what makes you unique, they are a solid foundation you can build upon.
Not sure? Let me share with you how aligning my Core Values to my Brand shifted everything!