Building a website is not enough – You have to drive traffic to your website.
Ever had the idea that if you build your website, your dream customers will flock to it, and easily find you online? Well my friend you are not alone. Unfortunately, many people have this belief, and it isn’t just the young entrepreneurs. The reality is that building your website isn’t enough. You have to drive traffic to your website. This is where website traffic strategy comes into play, and today I want to share with you three strategic steps anyone can take to start driving traffic to their website.
1. Include Your Website in Your Contact Information – Everywhere!
It sounds like a no-brainer, but you will be surprised how many people simply aren’t putting their website out there in the world to be found. I cannot tell you how many times I have received a business card or a professional email, and visited someone’s social media page only to find no website address included. These are simple easy places where you can make your website’s presence known, and they are just the tip of the iceberg.
Here’s the short list of where you should be listing your website:
- Business cards
- Any printed marketing materials
- Email signature
- Google Business Profile
- Business social media page about sections
- Personal social media page about section
- Online directories
And if you are sitting here thinking, “But Teresa I hate sending people to my website, it is just not me.” Then click here now and let’s chat! Everyone should love their website otherwise it is a wasted resource.
2. Share Your Website Resources on Social Media
Your website should be more than words on a page or images that look cool. It is a resource for those looking to work with you. A place where you can details about your process, how to get started working with you, and what services you offer. Having these details in place you have ready-made content you can guide people to and copy and paste when responding to email inquiries.
And you have some really awesome ready-made social media content!
Social media is one of the best tools out there to help your potential customers get to know you. Here are just a few ideas of how you can drive traffic back to your website…
- Did you publish a new blog post? – Share a snippet and link to your new blog so they can read more.
- Do you offer online scheduling? – Share your scheduling page link and invite your followers to schedule with you.
- Are you offering a new service? – Share what is fabulous about your new service and link to your services page so they can learn more.
- Did you just complete a new project you are really proud of? – Share a few photos and link to your portfolio page so they can see more.
- Does your Process help you stand out from your competitors? – Talk about your process a little and link to your process page so they learn more.
Where can you share all of this?
- Business social media pages
- Personal social media pages
- Social media groups (just be a good human and follow the group’s rules)
3. Start working on your SEO
Okay I know, you are probably tired of hearing about SEO but there is a place for it, and it honestly getting started isn’t as complicated as you may think. There are three things that anyone can do to give their SEO a boost. Sure there are definitely more robust solutions and strategies, but these 3 things won’t make your head hurt and will get you started building a solid foundation of SEO.
1. Tap into your dream customers keywords and phrases
This is the one that baffles and sometimes scares us, but it really isn’t that hard to do. Just imagine you are looking over your dream customer’s shoulder as they search Google for what you have to offer. What words are they typing into the search bar? These are your keywords and phrases.
You can also always do the ABCs of keyword research by simply typing in your starting phrase, (something like: website design – interior design – health coaching, etc.) and then adding the letter ‘a’ after it. See what phrases come up that connect with you and your business and write them down. Then remove the letter ‘a’ and add a letter ‘b’ and see what pops up. Continue this through the alphabet or until you have the words you are looking for.
“SEO without content is like an ice cream cone without the ice cream.” ~ Stony Deguyter
2. Use keywords and phrases in the right places
Where you place those keywords and phrases matters
- Page titles
- Body copy
- Meta description for your page
Remember this is definitely one of those times when less is best. Overusing the keywords and phrases often just leads to awkward disjointed writing and the search bots are going to ding you for bad writing. Simply use the words and phrases organically throughout your writing.
3. Title your images
Did you know that when you add titles, alt. titles (tags) to your images after uploading them to your website you are supporting SEO? And did you know you are helping the visually impaired? It’s true, those titles do more than improve your online visibility. They help those with visual impairments have a much better experience on your website as well as a better understanding of what you are sharing.
Does SEO scare you?
Don’t worry! I’ve got your back and a free online course about SEO in my free online course library.
Sign up for immediate access to courses on branding, website content, SEO with a whole bunch more to come!